If you operate an online business, having an SSL certificate installed on your website is no longer a recommendation, but a requirement. In fact, Google is so serious about creating a safer, more secure Internet, that ‘https encryption’ is now considered a ranking signal as part of their search engine algorithm. What this means, is that if you have an SSL certificate installed on your website, it is very possible that your site might experience a search ranking increase. And the strength given to this ranking signal is only expected to increase going forward.
For those of you really serious about doing business online, ought to consider investing in an Extended Validation (EV) SSL Certificate. Quite simply, there is nothing as effective at maximising your site’s conversion rate, consumer trust and overall website security as an EV certificate; the only SSL that includes the popular ‘green address bar’.
Here’s a neat infographic explaining a bit more about EV certificates:
Smartweb offers EV SSL Certificates by the world’s #1 brands, including Comodo, Geotrust & Thawte.
Get your EV Certificate from as little as R200 per month.