Which Site Seal is the Most Trusted?


Earlier in the year, the Baymard Institute, an independent web research institute located in Denmark, surveyed 2,510 individuals to find out which site seal is considered the most trusted.

No surprises here. Symantec’s (formerly Verisign) site seal came out tops, with 35.6% of all survey respondents perceiving their site seal to be the most trusted.

With their site seal featuring Verisign’s famous check-mark logo, as well as the Symantec brand being synonymous worldwide with their anti-virus software, it’s clear why users would immediately deem their site seal a superior mark of trust.

The second most trusted SSL site seal was Thawte with 6%.


For a full-range of discounted Symantec SSL certificates and other SSL brands featured in the survey, head on over to our SSL certificates page.


Source: http://baymard.com/blog/site-seal-trust

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