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Earlier this month, Google, in a push towards a more secure and private Internet, announced that they’ve decided to include SSL as a signal in their search engine algorithm. What this means, is that websites running over ‘https’ with an SSL certificate installed, stand to benefit from a potential boost in search rankings. While it is […]
Part 1: What is Google Adwords? Google Adwords Defined When used correctly, a Google Adwords campaign is quite simply one of the most powerful and cost-effective means of advertising, both online and offline. According to Google research, eighty percent of all Internet users access the Google Display Network (or GDN) on a regular basis. The […]